NLP Copywriting Harlan Kilstein

by Nguyen Trung Hoa Sun 22 Aug 2010, 4:09 am

NLP Copywriting Harlan Kilstein

English | FLV 640 ? 390 | 128 kbps | 3GB
Genre: elearning

Many years ago, my hypnosis office was leaking money. Every week I placed expensive full page ads in the Miami Herald and waited for the calls to come in. That?s where I really honed my chops at copy ? when my own money was on the line. Until I noticed. Our No Show Rate For Appointments Was Over 80%!
People would call for appointments ? which were called screenings. Almost everyone who called booked an appointment. But then the overwhelming majority ?no-showed.?
It was costing me a fortune. I calculated my cost per lead and figured it to be $200 per lead. But because of the huge no show rate, even though most prospects signed up, the cost per client was a staggering $1200. With an average sale of $1677, my business was rapidly losing money.
So when I heard I could book an hour of Jay Abraham?s time for five grand, I didn?t hesitate. It took a few weeks to get scheduled but when I did, Jay?s suggestions made me groan in both their simplicity and their brilliance.
I?ll share them with you now because Jay used a NLP concept to turn my business around.

Home Page: http://www.nlpcopywriting.com/nlpcopywriting1.html

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fileserve

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